Speaker focus
Locks onto the active speaker using face and mouth-motion cues and avoids jumpy switches between people.
Smart camera
AI video reframing that follows the story
A center crop cuts people in half. REFRM reads faces, mouth motion and action, then moves a steady 9:16 frame to whoever matters, so a widescreen video becomes a vertical clip that still feels directed.
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Upload video
Free to start. No credit card required.
Reaction cuts
Cuts to a listener when the moment calls for it, the way an editor would in a two-person conversation.
Same path in preview and export
The camera path you preview is the one that gets exported, so there are no surprises in the final MP4.
Why a static crop fails
Turning a 16:9 video into 9:16 throws away roughly two thirds of the picture. If you crop the middle, you lose whoever is standing or sitting off-center, and the subject drifts out of frame the moment they move.
REFRM treats reframing as a camera problem instead of a crop problem. It plans a smooth path for the vertical frame across the whole clip, so the frame holds steady on a speaker, eases to the next person and stays out of the way when nothing needs to change.
Pick the reframe mode that fits the footage
- Quick Reframe when speed matters and the scene is simple.
- Precision Reframe for conversations, panels and busy scenes where more than one person is on screen.
- Face Lock to keep one person framed steadily throughout.
- Action focus for cooking, tools and demos, where the camera follows the work area and the objects that matter instead of a face.
Fine-tune like an editor, not a black box
Automatic framing is the starting point, not the end. Open the clip in the editor to adjust zoom, position and smoothness, add captions and a hook line, and trim the timeline before you export.
How it works
Three steps, you stay in control
Import your video
Drop in an MP4, MOV or WebM file, or paste a YouTube link.
Choose a reframe mode
Start with Quick Reframe, or switch to Precision Reframe for conversations and busy scenes.
Review and export
Check the preview, nudge the framing if you want to, then export a vertical MP4.
Questions about ai video reframing
What does AI video reframing mean?
It means automatically converting a video to a different aspect ratio, for example 16:9 to 9:16, by moving the crop so the important subject stays in frame instead of always cropping the center.
Does REFRM follow the person who is speaking?
Yes. Speaker focus uses face and mouth-motion cues to find the active speaker, can cut to a listener for a reaction, and avoids rapid back-and-forth switches.
Can I reframe videos without people in them?
Yes. Action focus follows the work area and the objects that matter, which suits cooking, tools and demonstrations.
Which aspect ratios can I use?
The editor supports vertical 9:16, square 1:1, 4:5 portrait, and landscape 16:9 and 4:3 canvases.
Get started with REFRM.
Paste a link and see your first clips in minutes.